Sue Y. Nabi, an experienced business leader, and beauty entrepreneur has officially taken over as chief executive officer of Coty Inc. 
 
She addressed employees during a ‘global town hall’ last week – and revealed her plans for the company, saying that Coty will become more ‘product-centric.’

Nabi also spoke about Coty’s powerful influencer partnerships — nearly implying that Kylie Jenner and Kim Kardashian West are its “secret weapons.”

Coty owns a 51% stake in Kylie Cosmetics, and purchased a 20% stake in Kim Kardashian West’s KKW Beauty in June. West is shown above with KKW’s new Allison palette, a collab with Allison Statter, West’s longtime friend. The packaging is decorated with old photos of the BFFs. 

Coty’s executive chairman Peter Harf recently named a new head of Kylie Cosmetics and announced that Nabi’s takeover as CEO was part of the company’s turnaround plan. 

Kylie Cosmetics began with a partnership with Seed Beauty, which recently sued Coty. 

Read highlights from her statement below. 
 
A Statement from Sue Nabi

Addressing employees, Sue Nabi, Coty’s new CEO, said:

“Today marks the beginning of a new and modern chapter in our story. We have a strong and unique foundation for success, with two well-positioned operating franchise models that mirror the world of beauty.
 
“First, our mass franchise allows customers to access the latest trends and innovations, and to find the best quality at an affordable price. We want this to be the place for people to fall in love with the world of beauty.
 
“Second, the luxury franchise gives access to exclusivity and iconic fashion brands at an affordable price. Luxury beauty will become the entry point for many to buy iconic brands.
 
“Generally, our focus should be on the areas that are resilient in the current environment – whether that’s health-oriented beauty, skincare, direct-to-consumer (DTC) business and the Asian continent. I am convinced that our new world of DTC personality-led beauty has a bright future.”

“With brands led by global influencers, we are reaching a large and data-rich audience around the world. This is relevant for all our brands and extends beyond icons like Kylie and Kim Kardashian West. We will use the DTC environment to test, learn and leverage insights for other teams.”

“I do not see any other company that combines these three powerful engines.”
 
“Coty will become a product-centric organization, entirely focused on our customers and our brands. Our best-in-class teams will operate in a safe environment, where everyone will be empowered and encouraged to express themselves and bring new ideas and concepts to the table.”
 
“I want you to think of this as a cultural shift more than a transformation – and one that we will shape together.”

“It will not be easy, and we have no time to waste, but I am absolutely certain that our hard work will pay off and we will proudly look back at this turning point in Coty’s history.”

Photo: (R) via Instagram/KKW Beauty

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